Online stores appeared in the 1990s, and until today they have been progressively developing, transforming their form, expanding the offer and the market, and have been implemented in all industries, from food to automotive. Online shopping has its many advantages and disadvantages. The advantages are manifested, for example, in the possibility of researching articles and looking for reviews, and the negative sides are manifested, for example, in the fact that, unlike in physical stores, the goods have to wait from several days to several weeks. At the beginning of 2020, a pandemic caused by the Covid-19 virus spread in the Republic of Croatia and throughout the world. This pandemic has brought many changes to the daily lives of people and consumers, thus changing their habits. Due to the application of pandemic control measures, many stores that sell and distribute non-food items were closed and ceased physical operations. As a result of these closures, an alternative retail store has developed, i.e. an Internet store or an online store. The online store has made it possible, even in this pandemic time, for consumers to research and order the desired product from the comfort of their own home, regardless of location. It was the pandemic that contributed to the development of online stores and the increase in the number of newly opened online stores and sales