| Abstract | Pandemija koronavirusa utječe na gospodarstvo, posebno na mikro i mala poduzeća, a posebice u domeni ponude i potražnje i to na nekoliko načina. Na strani ponude, mikro i mala poduzeća doživljavaju smanjenje ponude radne snage, a mjere za suzbijanje bolesti dovode do daljnjeg i ozbiljnijeg smanjenja iskorištenosti kapaciteta. Nadalje, lanci opskrbe su prekinuti što dovodi do nestašice dijelova i poluproizvoda. Na strani potražnje, dramatičan i nagli gubitak potražnje i prihoda za mikro i mala poduzeća ozbiljno utječe na njihovu sposobnost funkcioniranja i/ili uzrokuje ozbiljan nedostatak likvidnosti.
Sve navedeno zahtijeva kvalitetan krizni menadžment, kako bi poduzeće uspješno prebrodilo krizno razdoblje. Naime, bilo koja organizacija, velika ili mala, može naići na probleme koji mogu negativno utjecati na njezin uobičajeni tijek poslovanja. Krize poput požara, smrti izvršnog direktora, terorističkog napada, kršenja podataka ili prirodnih katastrofa mogu dovesti do opipljivih i nematerijalnih troškova za tvrtku u smislu izgubljene prodaje, kupaca i smanjenja neto prihoda tvrtke. Tako organizacije koje učinkovito uspostave plan kontinuiteta poslovanja u slučaju nepredviđenih nepredviđenih okolnosti mogu ublažiti učinke bilo kojeg negativnog događaja.
Ovaj završni rad analizira utjecaj krize uzrokovane pandemijom na mikro i mala poduzeća u Republici Hrvatskoj. U svrhu navedenoga, provedeno je empirijsko istraživanje s 14 hrvatskih mikro i malih poduzetnika. Istraživanje je provedeno dubinskim interrvjuom, u svrhu dva cilja, odnosno saznavanja utjecaja krize uzrokovane koronavirusom na mala hrvatska poduzeća te analiziranja načina djelovanja kriznog menadžmenta malih poduzeća kako bi se učinak krize umanjio. Dubinski intervju se pokazao kao najpogodnija opcija upravo iz razloga jer isti pruža opširnije odgovore na pitanja, što u ovom slučaju, na ovu temu, predstavlja bitan faktor. |
| Abstract (english) | The coronavirus pandemic affects the economy, especially micro and small enterprises, and especially in the domain of supply and demand, in several ways. On the supply side, micro and small enterprises are experiencing a reduction in labor supply, and disease control measures are leading to a further and more serious reduction in capacity utilization. Furthermore, supply chains have been disrupted leading to a shortage of parts and semi-finished products. On the demand side, a dramatic and sudden loss of demand and revenue for micro and small enterprises seriously affects their ability to function and/or causes a serious lack of liquidity.
All of the above requires quality crisis management, in order for the company to successfully overcome the crisis period. Namely, any organization, large or small, can encounter problems that can negatively affect its normal course of business. Crises such as fire, CEO death, terrorist attack, data breaches, or natural disasters can lead to tangible and intangible costs for the company in terms of lost sales, customers, and reduced company net income. Thus, organizations that effectively establish a business continuity plan in the event of unforeseen unforeseen circumstances can mitigate the effects of any adverse event.
This final paper analyzes the impact of the pandemic crisis on micro and small enterprises in the Republic of Croatia. For this purpose, an empirical study was conducted with 14 Croatian micro and small entrepreneurs. The research was conducted in-depth interviews, for the purpose of two goals, namely to find out the impact of the crisis caused by the coronavirus on small Croatian companies and to analyze the way crisis management of small companies works in order to reduce the impact of the crisis. An in-depth interview proved to be the most suitable option precisely because it provides more extensive answers to questions, which in this case, on this topic, is an important factor. |
