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master's thesis
Analiza marketinških mehanizama usluge javnih bicikala u gradu Zagrebu
Specijalistički diplomski rad
2019. urn:nbn:hr:129:990701
Martinec, Matko
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Martinec, M. (2019). Analiza marketinških mehanizama usluge javnih bicikala u gradu Zagrebu : Specijalistički diplomski rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:990701

Martinec, Matko. "Analiza marketinških mehanizama usluge javnih bicikala u gradu Zagrebu : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:990701

Martinec, Matko. "Analiza marketinških mehanizama usluge javnih bicikala u gradu Zagrebu : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:990701

Martinec, M. (2019). 'Analiza marketinških mehanizama usluge javnih bicikala u gradu Zagrebu : Specijalistički diplomski rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:990701

Martinec M. Analiza marketinških mehanizama usluge javnih bicikala u gradu Zagrebu : Specijalistički diplomski rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:129:990701

M. Martinec, "Analiza marketinških mehanizama usluge javnih bicikala u gradu Zagrebu : Specijalistički diplomski rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:990701

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Metadata
TitleAnaliza marketinških mehanizama usluge javnih bicikala u gradu Zagrebu : Specijalistički diplomski rad
Title (english)ANALYSIS OF MARKETING MECHANISMS OF PUBLIC BIKE SHARING SYSTEM IN CIY OF ZAGREB
AuthorMatko Martinec
MentorStella Antolović (mentor)
Committee memberMato Pušeljić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Sustav javnih bicikala posljednjih je godina postao vrlo popularan u urbanim sredinama Europske unije. Održiva mobilnost unutar urbanih sredina/gradova učinila je da biciklizam postane jedan od najpopularnijih oblika prijevoza u gradovima, što i nije tako čudno s obzirom na dobrobiti koje donosi učestalo korištenje bicikla i sustava javnih bicikala. U Republici Hrvatskoj se u posljednje vrijeme intenzivno promovirao biciklizam i sustav javnih bicikala i to uz mnogobrojne projekte. Inicijativa je već u nekoliko gradova realizirana u opipljive projekte koji su rezultirali ekonomičnim i ekološki prihvatljivim mrežama javnog prijevoza biciklima. Kako bi se usluga javnih bicikala uopće mogla uvesti u neki grad te kako bi funkcionirala bez problema, potrebna je dobro izgrađena i uređena biciklistička infrastruktura, a potrebno je provesti i različita marketinška istraživanja kako bi se razmotrile sve prednosti i nedostatci uvođenja sustava javnih bicikala. Sustavni plan za promicanje biciklizma i promjenu ponašanja i stavova prema biciklizmu može bitno povećati udio biciklizma unutar okvira javnog prijevoza u periodu dok traje implementacija sustava javnih bicikala. Navedeni sustav bi uz korištenje marketinških mehanizama mogao pokazati svoj puni potencijal i potvrditi se kao najučinkovitije i najisplativije rješenje za prijevoz unutar urbanih sredina odnosno gradova.
Abstract (english)
In last few years, public bike sharing system has become very popular in urban areas of the European Union. Sustainable mobility within urban areas has made cycling become one of most popular means of transport in cities, which is not so surprising given the benefits of frequent use of bicycles and public bike sharing systems. Lately in Croatia cycling and public bike sharing have been intensely promoted in recent times, with numerous projects. The initiative has been realized in several cities through tangible projects which have resulted in economical and environmentally friendly grids of public cycling transport. In order for the public bike service to be imported into a city and to function smoothly, a well-built and regulated cycling infrastructure is needed, and different marketing surveys need to be carried out to consider all advantages and disadvantages of introducing public bike systems into a city. A systematic plan to promote cycling and change behaviour and attitudes towards cycling can substantially increase the proportion of cycling within the public transport framework during the period during which the public bike system is implemented. With the use of marketing mechanisms, this system could demonstrate its full potential and be confirmed as the most efficient and cost-effective solution for transport within urban environments or cities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:990701
Study programmeTitle: Public sector Management - Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica javnog sektora (stručni specijalist / stručna specijalistica javnog sektora)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-18 08:50:39