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undergraduate thesis
Analiza marketinških aktivnosti - IKEA Hrvatska
Stručni završni rad
2019. urn:nbn:hr:129:080383
Obendorfer, Thea Christina
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Obendorfer, T. C. (2019). Analiza marketinških aktivnosti - IKEA Hrvatska : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:080383

Obendorfer, Thea Christina. "Analiza marketinških aktivnosti - IKEA Hrvatska : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:080383

Obendorfer, Thea Christina. "Analiza marketinških aktivnosti - IKEA Hrvatska : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:080383

Obendorfer, T. C. (2019). 'Analiza marketinških aktivnosti - IKEA Hrvatska : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:080383

Obendorfer TC. Analiza marketinških aktivnosti - IKEA Hrvatska : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:129:080383

T. C. Obendorfer, "Analiza marketinških aktivnosti - IKEA Hrvatska : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:080383

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Metadata
TitleAnaliza marketinških aktivnosti - IKEA Hrvatska : Stručni završni rad
Title (english)Analysis of marketing activities - IKEA Croatia
AuthorThea Christina Obendorfer
MentorIvana Lacković (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog završnog rada je prezentirati poslovanje kompanije IKEA te analizirati njihove marketinške aktivnosti. Analizom poslovanja želi se potvrditi da je uspješnost poslovanja upravo rezultat primjene marketinga i njegovih aktivnosti. IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) je jedan od najvećih svjetskih koncerna koji se bavi prodajom namještaja, nekretnina te posjeduje i restorane. Ponuda IKEA kompanije ono je što potrošačima može formirati životno okruženje, stoga je važno da IKEA prati trendove i omogući potrošačima kvalitetu. U ovom radu analizirali smo kompaniju IKEA – primjer iz prakse; uvodno o samoj kompaniji, kratki povijesni pregled, analiza mikro i makrookruženja, ciljno tržište, IKEA u Hrvatskoj, SWOT i PEST analiza te se analizirao marketinški miks (4P) kojim se ostvaruju ciljevi kompanije.
Abstract (english)
The aim of this final paper is to present IKEA's business and to analyze their marketing activities. Business analysis aims to confirm that the success of the business is precisely the result of the application of marketing and its activities. IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is one of the world's largest furniture, real estate, and restaurant companies. IKEA offers to shape the environment for its consumers, so it is important for IKEA to keep up with trends and provide quality to consumers. In this paper, we analyzed IKEA - a case study; introductory about the company itself, a brief historical overview, micro and macro environment analysis, target market, IKEA in Croatia, SWOT and PEST analysis, and a marketing mix (4P) was analyzed to achieve the company's goals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:080383
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-05 13:20:48