The Final work is based on an analysis of promotional activities carried out by the Grundig brand in the last few years. The brand's promotional activities are divided into two groups, primary and secondary. The elements of each group are explained first by theoretical definitions and then by the practical work of the brand. Consumer electronics market is highly populated by various brands for such a little market as Croatian. Therefore, brand promotion is necessary and very important in order to be recognized in the mass of brands. In the practical and descriptive part of the analysis of brand promotional activities, data and photographs from the brand archive were used. Grundig is trying to be different and to approach its potential customers in a slightly different way, trying to communicate and to show its customers how they chose the brand that will be with them even after the purchase. In addition to informing about the possibilities offered by the appliance, they also inform about ecology and nature conservation, both through their daily lives and through the use of the Grundig appliances. Grundig successfully uses marketing activities and creates promotions according to todays modern trends , in line with the specific characteristics of their consumers.