Marketing is a set of company tools whose task is to present the company in the market in a good way and give it a positive image. It also represents acitivites that bring together the ways and channels through which a company communicates with its consumers. Iti s important to establish good two-way communication, so that at the same time the company receives feedback from customers. One of the ways in which marketing meets this goal is through socially resposinble business, which is gaining more and more popularity among companies today. Corporate social responsibility is perceived through a multitude of definitions that emerge as the enf result of the interpretation of individual authors. Namely, there is no single definition that explains such a form of business. But from the very name 'social responsibility' it is possible to conclude that such business implies a set of activities aimed at the future, sustainability, good deeds, truth and many other factors that characterize good business. Therefore, this paper connects marketing and socially responsible activities and states why there two components are important to each other. With the aim of presenting the importance of marketing in socially responsible business as well as possible, the practical part of the paper is based on the research of the above components on the example of the company Podravka d.d. In addition to presenting basic information about the company, the paper also explores what form of socially responsible activities the company has carried out in the last 5 years. The answer to the question of how well conected the marketing segment and socially responsible business are in Podravka are the results of a survey conducted on a survey of 120 respondents. Based on the received answers, the paper brings a conclusion and recommendations for the improvement and sustainability of the connection between marketing and socially responsible business in Podravka.