The core issue addressed in this paper lies in crisis communication in business. The paper explains the challenges faced by almost all companies, regardless of their characteristics. Also, in its introductory part, the paper is imbued with definitions and explanations of key terms such as crisis, business crisis, communications, and business communications precisely in order to facilitate the understanding of the issue at hand before further reading. At the very beginning of the main part of the paper lays the explanation of the importance of the role of communication in business, after which the techniques meant for resolving crisis situations in organizations, as well as the tools available to the managers. Since the topic of this paper is focused on crisis communication in business, the concept of communication is further clarified, as well as the manner of how the sources and causes of crises appear and the necessary steps needed to limit the crisis and mitigate its consequences. Furthermore, the emphasis in the paper is placed upon crisis communication, especially upon the decisions that crisis management makes when conditions of instability occur. Also, crises were presented and explained using real-world examples, as well as the consequences for the business and the business success depending on the success of implementing crisis communication during crisis situations. It is also explained why it is important to direct communication towards the public and to appropriately influence the perception before, during and after the crisis as it is the only way to inform the public, demonstrate the organizational efforts to mitigate or completely eliminate the crisis and to present the envisaged measures so that the same crisis situations would never occur again.