Entrepreneurship and creativity are closely linked to economic growth, which is why private companies are among the key drivers of the economy. The process of recognizing an opportunity, raising funds for its realization, creating and distributing newly created value is entrepreneurship. Today, in many industries, a competitive environment is characterized by intense rivalry between existing players and the emergence of a number of focused participants targeting small market segments. The term corporate entrepreneurship defines the entrepreneurial business of medium and large enterprises and is a broad term that includes the design, development and implementation of new ideas where new products and services, administrative processes and production processes can be represented by innovation. Creating a stimulating and creative work atmosphere for company employees is the most important factor influencing the creation and acceptance of corporate or internal entrepreneurship in a sector. Thorough knowledge of different customer groups, as well as strong collaboration between marketing and research and development, enable L'Oréal to produce goods that are ideally suited to the current and latent needs of customers. L'Oréal's innovation strategy focuses on gradual innovation, which consists of the continuous development and modernization of the cosmetics line.