This paper elaborates a project of cultural tourism development in the town of Imotski. Tourism is defined as “a social, cultural and economic phenomenon that involves the movement of people to countries and places outside their usual environment for personal or business / professional reasons” (UNWTO, 2021). Cultural tourism is a movement of people motivated by cultural intentions, such as study trips, art performances, festivals, cultural events, visits to museums and cultural monuments, and pilgrimages (UNWTO, 2021). The city of Imotski offers various natural and cultural resources for the development of this form of tourism, with special emphasis on the Red and Blue Lakes, Topana Fortress and the cultural event Imotski Sila. In addition, the advantage of Imotski is the proximity of the sea and the possibility of nautical tourism for visitors eager for adrenaline. The paper develops a five-day package that includes a tour of these sights with an emphasis on cultural contents such as myths and legends related to the lakes, performances and poetry within the Imotska sila and historical stories about the rulers of Imotski important to the fortress Topana. All the activities needed to organize the project and the approach and stakeholders who need to participate in order for the project to be successful are also planned.