Traveling was always around, but tourism as a economic branch is part of a younger social-economic phenomena. Croatia has found itself in a privileged position in this area due to the abundance of natural beauty, rich tradition and striking cultural heritage. Unfortunately, the potential remains untapped and tourism in Croatia is reduced to a few months of the summer season. By identifying this problem and with the desire to encourage a whole year-round tourism, the idea of starting glamping settlements in the continental, rural area in the heart of the Samobor hills arose. For the purpose of starting the project, this initiating study was made. At the very beginning of the study, the problem which led to the creation of the entrepreneurial idea and the current situation in Croatia in terms of tourism development is presented. The analysis of the market situation showed that the need for such a project exists and that there is no similar offer in the wider area. Through this study, environmental analyzes were conducted, based on which it was decided that the project has a solid foundation and good predispositions. The purpose and general goals of the project have been determined and the time plan of the project has been prepared, in which individual activities and their time frames are defined. As there are risks in every business venture, there are risks in this project as well. Risks are defined, analyzed and certain risk response measure is prepared in case it will be required. Since each business venture is entered with the aim of returning the investment and making a profit, the study analyzes financial segments that provide insight into the profitability of the project.