Starting from comprehension that entrepreneurship is a very complex business activity, as it is compound term of tourism, in this work to present entrepreneurlal strategies in small and medium enterprises in tourism. I analyzed the existing compares and came to the conclusion that is catering facilities that dominate in croatian enterpreneurship. It is clear that catering facilities show constant grow and development, as well as an increase in the number of employees, which today counts to 84 000 people in Croatian cetering facilities. In this work it is shown that entrepreneurial programs are the base for the development of small and medium entrprises in turism in the Republic of Croatia, and it is also explained how to start potential entrepreneurial project. I analyzed entrepreneurship in the creative industries, showed how micro, small and medium entrprises in the creative industries are financed. The sector of the creative industries, in addition, by its nature is suspectible to very rapid changes, which depend not only to technology and innovation but also to trend, fashion and rapid changes in consumer tastes. The are explained opportunities which creative industries offer to the Croatian economy, but also to creative people is explaned the importance of entrepreneurial education that is important for entrepreneurial vertures in creative industries.