Leadership involves making healthy and sometimes difficult decisions, creating and articulating a clear vision, establishing achievable goals, and providing followers with the knowledge and tools necessary to achieve those goals. Business leadership is the ability of company management to set and achieve challenging goals, take swift and decisive action when necessary, outperform the competition, and inspire others to perform at the highest level they can. Transformational leadership is an approach to leadership that causes change in individuals and social systems. In its ideal form, it creates valuable and positive change in followers with the ultimate goal of developing followers into leaders. Adopted in its authentic form, transformational leadership increases follower motivation, morale, and performance through a variety of mechanisms. This includes connecting followers' feelings towards the organization's mission and collective identity; to be an inspiring role model for followers; challenging followers to take greater ownership of their work and understanding followers' strengths and weaknesses, so the leader can match followers to tasks that optimize their performance. Howard Schultz is a transformational leader because of the way he developed a vision and then made it a reality in partnership with other Starbucks employees. On the other hand, transactional leaders use supervision, organization, and rewards and punishments to manage and motivate their employees. When employees successfully complete a task, they are rewarded. When employees fail to complete a task, they are punished. Transactional leadership is a hierarchical, goal-based, results-oriented approach that relies on well-established operations and methods that require little creativity or innovation. Steve Jobs fits the description of transactional leadership because he directed the efforts of others through tasks and structure. Steve influenced his employees with a strong desire to work hard, a shared passion and a clear vision.