The Stock Spirits Group is a leading alcoholic beverage company in Central and Eastern Europe and has a portfolio of products covering all categories of alcoholic beverages. In addition to it’s subsidiaries in Poland, the Czech Republic, Slovakia, Italy, Croatia and Bosnia and Herzegovina, Stock Spirits exports to more than 50 other countries worldwide and has modern manufacturing facilities in Poland, the Czech Republic and Germany. The Stock Spirits Group founded it's subsidiary Stock d.o.o. in Croatia in June 2009. Stock d.o.o. is a limited liability company for alcoholic beverages distribution. It's activities include import, sales and distribution of a selected alcholic bevarages range. In order to make the right decision as to which brands to import and further to be able to tailor a quality marketing strategy which will result in increased sales, prior to the distribution of a particular spirits brand it's market research that is of key importance. Based on it’s research, the Stock Spirits Group has embarked on the production of its own bitter liqueur which will be primarily, but not exclusively, intended for the Croatian market. The reason for that is that bitter liqueurs make up for most of the market, and Stock d.o.o. in not adequately competitive in this category. By developing their own brand of Black Fox bitter liqueur, the company would aim at entering the market of bitter liqueurs, and through successive investments and efforts, it would seek to the market. The production of this bitter liqueur would take place in the Group’s distillery in the Czech Republic, then the product would be imported into Croatia where sales and marketing would take place.