Nowadays, cultural tourism is an increasingly important segment of the tourism industry that attracts visitors from all over the world. The Republic of Croatia recognized and strategically focused on the development of cultural tourism as a tourist niche that, especially in rural and less developed tourist centers, brings numerous economic and social benefits and encourages the preservation of tangible and intangible cultural heritage. The town of Lepoglava, located in northwestern Croatia, has a rich cultural heritage that can attract tourists and contribute to the local economy. Lepoglava is known for its rich history and heritage, especially in terms of cultural monuments and traditions. This includes, among other things, lace, a Pauline church and monastery, and a prison. However, although in recent years work has gradually begun to develop the cultural and touristic products of the city of Lepoglava, these potentials are still not fully developed. The aim of this paper is to highlight the strengths and potentials, as well as the weaknesses and shortcomings of the development of cultural tourism in the city of Lepoglava, and to provide guidelines and recommendations for the development of cultural-tourism products in accordance with contemporary trends and guidelines, with an emphasis on the preservation of cultural heritage.