The topic of this paper is the recruitment and introduction of employees to work. Since human capital represents the primary tool of competitive advantage in today's market, the paper's primary goal is to present the main components and characteristics of human resources managements. The modern understanding of human potential has long since surpassed the former knowledge of personnel services. Planning the need for an employee arises from the strategic goals of the company itself it depends on several factors, and through the established appropriate employment policy and the creation of job requirements, the desired profile of the employee is defined. The employee recruitment process is a series of steps and stages that a company carries out to find, select and integrate new employees into its team. The selection process requires the application of numerous methods and techniques, which are used to identify the best candidate, that is, the one that best matches the characteristics of the workplace and corporate culture, thus ensuring the longterm success of employees and the organization.Introducing new employees to the job ensures a positive image of the employer and the organization when hiring new people. Introducing new employees to work is a critical step in achieving their productivity and integration into the organization's work environment. Today, companies are turning to employees who, besides their knowledge and skills, culturally fit into the company. Therefore, companies must companies must develop their branding strategy so that future employees recognize it and send their job applications themselves.