Sažetak na engleskome jeziku: Sport in Croatia has exceptional social importance. Croatia is known for its sporting successes on the international scene, and the successes of Croatian athletes contribute to national pride and identity. Precisely because of this, the research on sports management in Croatia provides an insight into how a sector that is so important for society and culture is managed. Management in sports is a complex field that encompasses various aspects, from financial management, through marketing and human resource management, to legal issues and the organization of sports events. Understanding these aspects in the context of Croatian sports provides a deeper insight into the specific challenges and opportunities faced by Croatian sports managers. By observing the practice of management in sports in Croatia, it is possible to see how management theory is applied in practice and what are the specifics of its application in the Croatian context. This is especially important in the context of globalization and international competition, where Croatia must position itself as a country that can effectively manage its sports resources. This work can provide useful insights and recommendations for improving management in sports in Croatia. Given that sport has a great economic and social impact, the improvement of managerial practices can contribute to the better development of sport and the greater success of Croatian athletes at the international level.