The tourism development of a particular tourist destination or product requires a series of marketing activities for ultimate success. In order to attract potential visitors to a particular tourist destination, it is necessary to develop quality planning of marketing activities that offer a variety of accommodation, entertainment and culture, sports, health tourism and many other products and services. Researching marketing functions gives a clear picture of the advantages and disadvantages of a tourist destination based on collected data on the attitudes and preferences of consumer groups, and planning makes it easier to guide consumers according to their requirements and desires with the ultimate cause of maximizing economic profits of the tourist destination. Each destination must be recognized for its specifics and must have its own reputation. It is common for people to have a need to move around, acquire knowledge, learn something new and have own personal needs, which makes him a key consumer. That is why various tourist destinations are doing their best to attract him. Thanks to marketing activities, potential visitors will find it easier to choose destinations to meet their needs.