Strategic management is extremely important for the business of entrepreneurs and in today's modern world for creating strategy and determining business policy. Business policy helps a company to make decisions and develop strategies when using various communication and information technologies and innovations to achieve its goals. Innovation and technology are a key factor in the growth and development of a company and its business. Innovation is considered to be the ability of a company to adapt to the new goals and tasks of the company while technology helps the company in the productivity of all types of business. The subject of this thesis is the impact of modern technology and innovation on the formation of business policy. The aim of the paper was to show the use of modern technology and innovation in the business of Sato d. O. O. With the aim of understanding their impact on business and creating business policy of the company. This leads to the conclusion that the company uses modern technology and innovation in business. The methods used in the paper are the analysis and synthesis of data, ie the impact of modern technology and innovation on the example from practice, more precisely on the business of Sato d. o. o. Based on the analysis of the impact of these elements on the example of a project co-financed by the European Union, it was determined that technology and innovation must be interconnected for policy making and successful business operations. As development is necessary for the successful operation of a company, they must introduce drastic changes in the way they operate, and this is where the need for innovation arises. Innovations are primarily introduced in the context of technology development, and then business processes. With all the above, it is concluded that the impact of technology and innovation for the company is positive, if management knows the rule to define the goals of the company.