When defining business ideas, it is of special importance to elaborate all relevant aspects of business that will help the entrepreneur in making a decision on choosing the most favorable business option and which he will activate. In this context, the potential entrepreneur is most useful to know about the following: basic criteria in business options analysis, relevant factors in business options analysis, steps in business options analysis, possible alternatives in creating business options, form of ownership, and how to secure the necessary funds. Managerial experience shows that gaining new customers is only half of a successful battle for the market. Retaining customers is the second part of that battle. Because when an entrepreneur offers what consumers want, at reasonable prices and at the right time, it is creating new customers, and in order to keep them the entrepreneur must remain "in the same relations" with customers as when he acquires them for his products or services. The drama of this business situation, for the entrepreneur, is that the process has no end. Every, even the smallest mistake in the "achieved" relations "means the departure of customers to the competition. Some only then realize that the market has another, less bright side for such entrepreneurs, and in fact represents a healthy side, and that is the side of competitors.