Today's organizations are in a very turbulent environment in which the most important thing is to stand out, be the best, or beat the competition and make a profit. In their business, they face various challenges and problems that they are trying to overcome. The risks within the business are therefore not unknown, but some risks can have a very negative effect on the business itself, causing a crisis. Every crisis is individual. It can come in a variety of shapes and sizes, can act in a way to bring an organization to ruin, or to serve an organization for learning. The crises that arise can be caused by internal or external factors. While internal factors can be influenced, external factors are something over which the organization has no influence. The pandemic of the COVID-19 virus stands out as one of the causes of the crisis situation in the business of numerous organizations in 2020 and 2021. The epidemiological crisis as an external factor of influence has caused the collapse of many organizations for the fundamental reason of the inadequacy of the response to the crisis and the inability to act on it. In this context, the importance of crisis communication as a basic tool of crisis management in crisis management is emphasized. The adequacy of response, crisis communication and active mode of action of crisis management guide the organization towards a successful way of dealing with the crisis and subsequent successful recovery.