The contemporary power of the media and today's society is a spectacle society. We can say that we live in the era of modern media innovations, as a celebrity culture. News of celebrities is not a negligible part of our lives, appear in all types of communication media, from press, television to the Internet. Celebrity culture is a phenomenon with a long history, has become transformed through technological innovations such as cinema, printing and television. Popular culture is one of the most comprehensive aspects of our social reality. It consists of three elements of celebrities, media, and consumers of popular culture content. These elements are interwoven with one another and it is impossible to isolate only one of them and observe the separation. The media are not only the carriers of modern reality, but above all its active creators. We live in a media-constructed social reality in which it is impossible to separate reality from virtual reality. Media spectacle and celebrity cultures have become indispensable attributes when describing contemporary popular culture. The work will give insight into the definitions of cultural concepts such as popular culture, culture of fame, celebrity culture, mass media. Celebrity culture as a phenomenon of today pervades our society and the media as never before. Fascination of celebrities is evident from the journalistic columns / columns in the newspapers, Hollywood tourist tours to "celebrity persecutors". As the number of media increases, the number of "special people" who give them new material to write / theme.