The historical notion of the strategy is linked to the military and political skills of organizing and conducting wars in order to start the strategic thinking of business activities in the business world during the thirties of the twentieth century, whereby the definition of business was based on the influence of the business environment and the possibilities of placements. Since the beginning and even today, formulating and implementing strategies have always been an important organizational management activity, and a quality strategic plan crucial to the long-term survival and success of the organization. Each strategic problem by its very nature is three-dimensional, it consists of the characteristics of the process, the content and the context, and only the understanding of all three dimensions of the strategist will enable a complete insight and understanding, and thus the best choice of optimal solution. The outcomes of the strategic process are consistent responses, long-term plans, whereby the organization will decide how to match the desirable future, environment, resources, organizational values and norms in an effort to provide an optimal response to the central issue - how to increase competing capability, minimize competitive weaknesses and improve the company's competitive position, or to gain an advantage over competitors. The realization of strategic planning depends on the collapse of the internal and external factors of the organization, and it is analyzed in this paper by Uljanik d.d. in the current moment of the failure of the strategic plan due to the fact that the state is no longer prepared to cover the costs of the company's negative business, and it has failed to position itself competitively.