Public relations in arts, although they have positioned themselves clearly within artistic productions for the last ten years, have always been an important element in the presentation and communication of various cultural projects. Especially when it comes to presenting exhibitions that have a hard time finding their way to the media, and thus to the general public. The purpose of this paper is to show the role of applied public relations in the communication process of the exhibition "Lad/Reliefs/Traces", by Petra Slobodnjak, which was one of the event throughout 2019. celebrating 70th anniversary od National Folk Dance Ensemble of Croatia LADO. The beginning of the festive season starts with the aforementioned exhibition in the Museum of Arts and Crafts in Zagreb. The purpose of the work is to determine the role of public relations in the announcement and presentation of this exhibition, to find out what kind of role have different communication activities of the LADO Ensemble in the process of presenting this artistic project. In addition, through research that included a questionnaire and an interview, the paper attempts to identify how and in what ways to create desirable publicity and to draw media attention to topics related to artistic projects such as this. Although the research showed the success of the analyzed project and an effective and proactive approach to public relations, which resulted in significant media visibility of this exhibition, the paper also provides possible guidelines for improving and even more effective access to public relations in communicating such and similar artistic projects.