In order to better promote the purchase or sale of a product or service, a company must undertake a lot of different activities that fall under marketing. Some of the main activities that need to be well developed are the way we will advertise the product, the way we will sell the product and deliver it to end consumers or other companies. Marketing is extremely important in the development of innovative products due to the need for market analysis and to help target customers and the market for a particular product. This paper describes the innovative product Smart joystick. An idea that I will try to realize and offer something new and original in the gaming industry. The demographics of players in the gaming industry are growing every year, which makes the gaming industry even more interesting. More and more people nowadays spend their free time in the world of gaming, which creates a great demand but also the need for the easiest way to access games. The gaming industry is a large and interesting industry and is of great importance for today's culture and for the development of new technologies. The number of active players who spend every day on gaming platforms is constantly growing and people are increasingly spending their free time in this way. All countries are trying to be as competitive as possible in order to take the best position possible in this market, and in that way gain as much revenue as possible in this industry. From all the above, it can be said that investing in the gaming industry is extremely profitable.