The foreign market is an area where international exchange takes place, i.e. the business process that is not limited by state borders. The most important features of the international market are very fast technological changes, globalization, deregulation, breaking down barriers to international investment and fundamental changes in the way we communicate and exchange information. Companies that decide to enter the foreign market must determine the way of entering and doing business. Before deciding on how to enter the foreign market, detailed analyzes and assessments should be conducted in order to make the choice of the way out more efficient. The most significant and most common ways for companies to enter foreign markets are export, licensing, franchising, foreign direct investment and joint venture. Companies in the process of entering foreign markets must have an insight into the state of competition. The basic features of competition in foreign markets depend on market concentration. Business strategies in foreign markets are dealt with by international management that performs managerial activities to achieve the strategic targets of the company in order to achieve profits and goals of the company. In a company operating on a foreign market, the greatest responsibility lies with the top management. In multinational companies, top management deals with strategic and operational tasks. The company's management decides on the application of one of the international strategies. In parallel and in accordance with the chosen strategy of international business, the international marketing strategy is applied.