The aim of this paper is on connecting theoretical knowledge about the entrepreneurship and business with practical research of Podravka group as the example of entrepreneurship and comparison of theoretical and practical business aspects. Through the theoretical part of this paper, it will be presented entrepreneur, his functions, the characteristics that make him successful, the importance of the business analysis as the role of business analysis in every company to create the competitive advanteges. The second part of this paper is based on analysis of Podravka group business. The basis for creating competitive advantages is business analysis and good business management of company, which will be conducted in accordance with these functions by qualitative and quantitative business analysis based on available official informations about the Podravka group. The base of qualitative analyzes will be through the SWOT and PESTLE analysis, which will connect the relationship between the theoretical and practical parts and bring a conclusion of the Podravka group's business characteristics, and what is the key that make it successful in the case of successful entrepreneurship. This paper is based on the practical part of the business analysis of the Podravka group, while the background analysis is presented through the professional literature and sources in the field of business analysis. The first part of the paper will analyze the theoretical aspect of entrepreneurs, especially successful entrepreneurs based on business analysis, while the second part of the paper will focus on the practical connection of the theoretical part.