The main goal of this thesis is to discover whether the World Bank's operations affect the strengthening of the identity of local communities in underdeveloped countries. The World Bank acts as an international financial institution that finances underdeveloped countries and seeks to reduce global poverty as its primary objective. This problem is approached from the side of moral questionability and viewed through socially responsible business; therefore, I will try to explain the basic concepts of business ethics itself, which as a discipline seeks to establish rules of good, moral business behavior. It is not easy to define all the causes of the global moral crisis, but it is the result of a growing number of problems worldwide. In this paper, I will try to find answers to the questions of whether globalization is helping to increase poverty, and how education and the development of creative industries can help reduce the number of people living on the edge of dignity. The main mission of the World Bank is to invest in the development of human capital and through projects to improve life, while preserving the environment and the sustainability of the system. The main criticisms of the World Bank's policy lie in the fact that it imposes certain rules and prohibitions as conditions for the loans it provides, but the benefits that result from its operations on a global level exceed all existing criticisms. Analyzes show that due to the COVID-19, the problem of global poverty has increased, with estimates that it will increase even more for a long time to come. A good long-term strategy is needed, with the support of all the developed countries of the world, to stop the growth of poverty and ensure at least the minimum conditions for a dignified life for all human beings.