Owing to modern technologies and numerous social network channels, the world we know today has access to various sources of information that influence individuals and societies, and global political and economic trends. This raises the question of individual and social responsibility in terms of finding reliable, quality sources of information. Documentary film is an informative medium by its nature, and is at the same time the perfect platform for dialogue. The thesis focuses on the production and organisational structure of the documentary series Daleko of kuće, created by Ivan Živalj and director Nikola Strašek, who came up with the idea for the series and the synopsis. The first chapters of the thesis present the key elements of production strategy, the pecific characteristics of documentary film, role of producer and importance of good production strategy for achieving the highest possible quality of promotion and placement on both domestic and international market. The thesis offers a structure of film production from the phase of developing the idea in the introductory part, and moves into presenting the idea, the concept, the directorial elaboration, the operative and financial plan of production, as well as the promotion and distribution plan for the series. The thesis also demonstrates the production potential by showing quantitative and qualitative indicators in terms of both content and organisation and finances.