With the development of technology, companies carry out numerous activities in order to gain as many permanent and satisfied partners in order to create a long-term relationship that will lead to stability in business and expand market share. Companies that base their business on the application of IT technology will be most helped by constant investments in the development and improvement of business processes and work activities on which they will build their own long- term strategies. Continuous improvement and development of business activities is a long and complex process in which it is necessary to conduct numerous researches of the market and its participants. The focus of efficient business processes is on continuous development of service to the partner and continuous improvement of innovative ideas and technological solutions in order to achieve full satisfaction of partners who will share their positive experience and spread to new potential participants in the international market. Due to the growing dynamics of the market and many innovations, companies must introduce new innovative projects and apply new technological solutions in their own business activities and processes in order to achieve maximum optimization and efficiency of processes in the IT market. Companies are trying to keep up with many market challenges where there are unexpected difficulties and delays in business processes, so efficient IT management is the key foundation for further creating business strategies to maintain and strengthen market share. The primary goal of the application of IT technology is to create added value for each partner and participant in order to fulfill his wishes and needs in order to achieve his ultimate satisfaction. In addition to nurturing relationships with partners, companies strive to improve their business activities and processes in order to raise their business to a higher level and achieve better and more efficient after-sales activities. In order to better understand the topic and theoretical concept of efficient application of IT technology, the paper will conduct a comprehensive analysis of the financial performance of competing companies Ingram Micro and ComTel Corp.