Nowadays, corporate management in all vecoy measures recognises that a business whose sole purpose is to obtain profit, without worrying about society, environment and all interest groups, cannot be sustainable in the long term. Therefore, corporate social responsibility today becomes an indispensable strategy for responsible and ethical corporate governance, which is not in contradiction with the realisation of profits. The company's corporate social responsibility demonstrates that a positive impact on the satisfaction of employees, the positive perception of the company in the public, the preferences of the products and services of companies that have implemented the CSR strategy, and consequently to the increase of profits. The success of a corporation depends on the relationship that is achieved with stakeholders and can be strengthened by defining its own vision, mission and value, building corporate culture, acting in accordance with it and learning on the basis of feedback received from its public. In this business segment, relations with the public sector, as a managerial function, fulfil their purpose and find their positive application. In the area of social responsibility, the meaning of communication and public relations is essential. The essence of social responsibility of the economy is in a universal relationship with different social groups that may have an impact on the company or which the company can influence, the so-called stock strategy. Business is impossible to change without communication, it is the essence of his co-operation with society. The challenge lies in the myriad, some completely new and undiscovered forms of communication between business and different publics within the social community, as at the same time interconnected, dependent, interacting, mutually influential, stimulating and segments.