Impact of the COVID pandemic caused the change of the usual business environment. Organizations had to come up with a strategy to sustain their business in challenging times. Digitization and the evolution of the Internet have influenced the emergence of new professions, and one of them is the virtual assistant. This final paper presents the profession of a virtual assistant and its origin and history. The field of activity of virtual assistants is a broad term that is defined by the client for whom virtual assistants perform work. Some of the niches, i.e. specializations of virtual assistants are sales virtual assistant, virtual assistant in tourism and virtual administrative assistant. However, the virtual assistant in an educational or higher education institution is not yet represented. Research carried out in the period from 2020 to 2022 showed that the general public was not aware of virtual assistants, but also showed a trend of growth in the profession in comparison between 2020 and 2021. The project is a unique act towards a goal, led by people, and contains financial, schedule and quality elements. Projects are a response to constant changes. The life cycle of project management is divided into phases and has a defined beginning and end. The standardized division consists of initiation, planning, execution, supervision and control, and project closure. The project plan for the introduction of a virtual assistant in the business of the University of Applied Sciences Baltazar Zaprešić represents the innovation of the University of Applied Sciences Baltazar Zaprešić and brings a competitive advantage among higher education institutions. In this final paper are presented general information about the project, the current situation, the purpose of the project, and the object and specific goals. Furthermore, there's been presented analysis of key stakeholders and there's been made a SWOT and PEST analysis of the introduction of a virtual assistant in the business of the University of Applied Sciences Baltazar Zaprešić. The basic cost estimate of the project was presented and the horizontal topics of good management, environmental protection and equal opportunities were explained. Visibility and publicity activities used to achieve the desired reach of the project are also presented in this final paper.