Looking at the economic effects and benefits, tourism activities affect the country’s economy as well as the destination’s local economy. In doing so, tourism encourages local employment, directly in the tourism sector and in the sectors of support and resource management. However, tourism encourages profitable domestic industry, hotels and other accommodation facilities, restaurants and catering services, transport systems, as well as guide services. Therefore, it can be concluded that the hotel industry is an extremely important element within the economic or tourist branch of the Republic of Croatia. In accordance with all the above, there was a need to build Hotel X, which with its offer would belong to the very top of the hotel industry of the Republic of Croatia, taking into account quality and price, while its gastronomic offer would certainly lay some foundations in this segment of the hotel industry. Hotel X would be located on the southern slopes of the city of Zadar, near the city of Zadar, or Bibinje. The land would be acquired in the amount of 1,080,000 kn and would cover 1,800 m2. The hotel itself, as an object, would cover about 3,000 m2 and would consist of five floors. At the same time, the construction of the facility itself would cost a little more than 25 million kuna. The vision of Hotel X is based on the belief in a quality and luxurious vacation intended for all guests who want to explore the other side of tourism in the Republic of Croatia, which can certainly be compared with that of the world's best tourist destinations. Accordingly, the main goal of this thesis is to research the profitability of investments in the construction of Hotel X in Zadar, and the conclusion was reached by creating a business plan presented in the paper.