The thesis analyzes the portrayal of gender roles in popular culture and their impact on society as a whole. It begins with an overview of the history of feminism and how gender roles have been constructed over time. The main part of the thesis deals with the discussion between biological and social factors in determining gender roles. Also, the impact of popular culture on society is analyzed, including the differences between mass and pop culture, as well as the connection between mass media and popular culture. The impact of pop culture on society and the portrayal of gender roles in the media can have lasting effects on social norms and values. Through the presentation of traditional gender roles in popular culture, it is observed that such a narrow view of gender does not contribute to social progress. The aim of the paper is to show how media representations of gender contribute to the perpetuation of gender-based stereotypes, but at the same time point out the role that individuals play in creating these representations. It is important to remember that a narrow view of gender roles not only hinders the fight for gender equality, but can have harmful consequences for both men and women.