In order for a company to achieve its success, it is important that it knows how to communicate with its internal and external environment. In addition, it is important to know and adapt to those slightly less desirable situations that can spoil business processes, namely crises. In order to be able to influence an already created and shaped reputation with the aim of improving it, it is important to know how to monitor the course and manner of communication as well as to follow public relations that should be available to interested media and the public in order to provide true and accurate information that is necessary. Corporate communications play an increasingly important role today because they are a reflection of the activities as well as the activities of an organization, or in this case, a corporation. The communication system itself starts from a complex collective that works together, cooperates and presents a shaped structure. Corporations today, which is certainly important to mention, are one of the forms of organizations that have an important economic role, so it is in their interest to be properly represented in order to reach their importance. Every day, their goal, in addition to fulfilling their activities, is to work on building an identity, in order to be different from the competition, an image that outlines their interest groups, internal and external communication that solves potential and emerging problems, and a reputation that reflects the overall attractiveness of the corporation.