Public relations are a relatively new profession. They represent an applied social science with the help of which organizations communicate with their environment. That communication includes understanding, acceptance and cooperation between the organization and its public through social responsibility and common interests. Public relations must be a premeditated and planned activity. Given that education is the cornerstone of every modern society, quality relations between educational institutions, their employees and their users, it is clear how important it is to nurture quality relations with the public. The basic recommendation is to strive for proactivity, not reactivity. Therefore, it should be possible to foresee problems and the possibilities of solving them before they occur; through research (collection of information), planning, implementation and evaluation. This paper presents the results of the conducted research "Public Relations in Kindergarten - Parents' Perspective". Three hypotheses were tested: that the creation of a positive image is of greater importance in private than in city kindergartens, that the cooperation between educators and parents is equally satisfactory in private and city kindergartens, and that the fundamental characteristics of relations with the public are more visible in private than in city kindergartens.