Entrepreneurship and entrepreneurs are certainly the most important factors of both economic and economic growth and development of developed countries. They not only affect the economic and technological components of society, but also develop the social and social environment of local communities. If employment is increased, then the education levels of the population are strengthened and the stability of that society is ensured, and in this way, its demographic picture is consequently improved. It is important to remember that the national economy is of great importance for entrepreneurship. By properly managing resources, entrepreneurs provide consumer identifications that help improve their products. In order for an entrepreneurial venture to experience success, it is necessary to focus marketing efforts on the clientele, and it is necessary to base success on systematic development and innovation so that the entrepreneur and the company in themselves mutually ensure mutual benefits from the clients. The paper presents a SWOT analysis of the market on the example of the business idea of Igraonica Vladislavci, as well as the origin and development of the business plan itself, starting with one business idea. The paper shows how creative and persistent work can help the growth and development of an innovative and creative business venture that combines natural environments with modern environments. In entrepreneurship, it is necessary to strive for constant progress and market research that listens to the needs of consumers for the best possible realization of profits and satisfied clients, so in the business venture Igraonica Vladislavci, examples and ideas are also given that serve for further development and upgrading and thus the achievement of long-term goals that are key for this venture.