Intellectual property is an intangible asset, the successful use of which has an exceptional impact on the operation of economic and other operators (businesses). It is one of the key aspects of the current time and has set the direction and provided competitive advantage for many companies (economic or other operators) which are relentlessly fighting for a better position on domestic and foreign markets in a very dynamic and turbulent environment. The subject of research of this work is therefore the impact of intellectual property on the operations of the Rimac Group, which is reflected primarily through patents and innovative technological solutions in the area of electric vehicles, such as battery technology, and the safety and management of vehicles, which provide the company with the right to manufacture, use, place on the market and sell an IP-protected invention. This protects the company in the economic exploitation of its inventions and gives it a competitive advantage. In addition to patents, the company cedes the right of use of intellectual property, or of its technologies, to other manufacturers of electric vehicles through licence agreements in return for particular compensation. Copyright allows the company to protect its software, vehicle documentation, and design. All of these forms of protection, both of intellectual property and information, is only possible thanks to the adoption of the Intellectual Property Act which provides right holders, in this case the Rimac Group, with additional benefits besides protection. An analysis of the financial operations of the Rimac Group shows that its economic strength and financial position as seen in its assets, liabilities and capital recorded an increase of 131.8%. Likewise, a significant growth of income was also evident, which resulted in profit before tax in the amount of HRK 644.9 million. It is clear that intellectual property makes the Rimac Group highly attractive to new investors and to new business options (mergers, acquisitions, and partnerships), and ensures the company’s leadership in the field of electric vehicles. Thanks to its business strategy, with a focus on differentiation and innovation, the operations of the Rimac Group so far have enabled it to fully achieve its business goals.