Press releases have a significant impact on news creation in today's digital and print media. They are often used as an external source of news, and PR agencies and public relations services use them to ensure their reach to the target audience through the media. According to their structure, media releases are written in the form of an inverted pyramid where the most important information is presented in the first chapter of the release and the mentioned format provides journalists and editors with a finished text that does not need to be edited. According to PR experts who deal with media relations, the most important rule of writing a press release is to be short, clear and concise and that it deals with the 5W+H issues - who, what, where, when and why (how).2 A press release written in this way is ready for publication, which makes the journalists job easier, but also calls into question their research and creative role. News created on the basis of media reports occupy a significant share of content in newspapers and on internet portals, and PR agencies and public relations experts influence the editorial agenda with their reports and participate in the creation of media constructions of reality. The greater the influence of PR experts, the smaller the role of journalists, and the stronger the pressure on editors who make decisions about what to write and what to report on. Due to the large number of media reports that appear in newspapers and on internet portals, it is not easy for the average reader to distinguish news from announcements, and the research will additionally confirm to what extent news in print media and on the Internet coincide with announcements and how often such news are shared in the media.