Sustainable tourism is based on three key pillars: economic sustainability, social sustainability and ecological sustainability. Tourism must be profitable in a way that does not destroy the environment or exploit local communities. This means investing in the local economy,distributing income fairly and using sustainable business practices. Sustainable tourism encourages the development of local businesses and creates new jobs for the local population.This implies the inclusion of local products and services in the tourist offer and the encouragement of cooperation between local companies and tourist facilities. A key segment of sustainable tourism is respect for local cultures and traditions. Sustainable tourism respects and values local culture and traditions. This means avoiding cultural homogenization,promoting local customs and arts, and involving the local population in decision-making on tourism management. It is also directed towards the protection of natural resources.Sustainable tourism protects natural resources, including biodiversity, natural landscapes and ecosystems. This means minimizing the impact of tourism on the environment, using environmentally friendly technologies and practices, and promoting nature conservation.