Every competent manager is driven by the desire to contribute to the achievement of goals that are set by the organization in the best way possible trough maximizing the use of existing resources. People are the capital of exceptional importance when it comes to achieving goals and preforming tasks whithin the organization. Over the past years, human resources and their potential have gaind significant attention and moved from being percived as an insignificant part of the organization to becoming its driving force that is geting the importance and respect which it derseves. The achievement of goals set by the organization is a consequence of partnership between employees and managers that has teamwork and effective managment of human potential as fundamental precondition. Human resource managment, with all of its managers have been set before an extremly complex task that requires understanding what is it that influences motivation, they have to have knowledge in the field of psychology, managment and many other scientific fields. The final paper illustrates how the roles of the human resorce managers have evolve and the managers have taken on the roles of creators, teachers and leaders, all in collaborations and mutual equality among them and other stakeholders of the company. The final paper points out the importanc of quality and professionalism when it comes to managing of human potential, challenges that managers encounter and skils that they need to have to ensure competetivnes for their organization in this rapidly changing and challenging business enviroment.