Strategic management is a process of evaluation, planning and implementation designed to maintain or improve competitive advantage. The strategic management process can be defined as a combination of management decisions and actions that determine the long-term performance of a corporation. It includes environmental observation, strategic planning, formulation, implementation, evaluation and control. There are many schools of thought on how to manage strategically, and academics and managers have developed a number of frameworks to guide the strategic management process. In general, the process usually involves five phases: assessing the current strategic direction of the organization, identifying and analyzing internal and external strengths and weaknesses, formulating action plans, executing action plans, and evaluating the extent to which action plans have been successful; . The strategic management process has three main phases, namely planning, implementation and evaluation. The analysis of the environment begins the process of strategic management, which includes monitoring, evaluation and dissemination of information from the external and internal environment to key people in the company. This analysis is usually called an environmental scan, the purpose of which is to identify strategic factors - those external and internal elements that will determine the future of the company. The company's environment is a set of all external and internal factors that have a significant impact on the current and future path of the company in achieving its goals. The main purpose of environmental analysis is to get to know the environment itself, which allows management to predict the impact of a particular factor on the company.