The subject of this paper was to determine the role of corporate strategy in organizational crisis management and communication, with reference to the global context of Covid-19. The main objective of the paper was to measure external and internal orientation in strategic planning and crisis management from different corporate perspectives. The research makes a significant and original contribution to the fact that it deals with global corporations, both public and private, which are one of the most vulnerable aspects of the current crisis, which acts as an incentive to take advantage of strategic corporate planning and its role in crisis management. This paper also showed that the role of a corporate leader in crisis communication to both the external public and employees is one of the key factors in the survival of a corporation. The paper further describes and explains how the synergistic effect of organizational learning and organizational culture can build characteristics of corporate resilience and improve manager efficiency. Corporate resilience is a holistic and complex concept and implies building the characteristics of risk awareness due to certain statistically verified phenomena, the tendency to cooperate, agility and improvisation. Proponents of strategic planning assume that this approach can improve governance, decision-making, and corporate performance. In terms of improving internal governance, strategic planning can help bring different parts of the organization together through better communication and upgraded capacity to respond to the organization’s environment, in terms of responding to a crisis or taking advantage of new opportunities. Finally, strategic planning can encourage the achievement of stated goals and improved performance and efficiency. In order to address the given topic, the following working hypothesis was tested: By introducing planning within their business processes, corporations manage to generate their business sustainability through strategic action in times of global crisis. This paper contributes to the topic by showing how strategic planning can foster the characteristics of corporate resilience and increase the efficiency of the entire organization. It points to the fact that power allocation and normative control can create preparedness for unexpected events and encourage a focus on action, while supporting corporate alignment.