The topic of this thesis is the development of an innovative tourist product "Open Sea Eco Sailing Adventure" and the realization of a market position with the help of innovative sales processes within the nautical tourism of the Republic of Croatia. The planned initiator and initiator of the development is the company Lux Mediterrnean Experience j.d.o.o. with many years of experience in various forms of nautical and outdoor forms of tourism. Through the thesis, the entry strategy, goals, plan, economics and tactics of the project that Lux Mediterranean Experience will implement and implement through an innovative tourism product through a franchise license, which is supported by innovative distribution through three main groups of processes: automated sales processes based on its own web application, by including products in the Global Distribution System and global sales channels based on the Rezdy system license and the possibility of dynamic packaging of all individual product segments (Dynamic Packaging) also supported by the Rezdy system license and its own web application. The content of the project describes in detail the innovation created by the innovative "Open Sea Eco Sailing Adventure" tourism product, supported by inventive distribution processes (global distribution and dynamic packaging) which makes a unique and innovative approach in the tourism industry in Croatia, and for Lux Mediterranean Experience innovative business transformation. With this project, the goal of Lux Mediterranean Experience is to increase the global presentation and offer of the inventive tourist product of the Republic of Croatia.