Turbulent business everyday dictates the pace and activities of each business. Its position and success in the market depends on many factors that come from the company itself, as well as from its environment. Communication with the market is definitely in itself an indispensable term of business for every company because it directly affects business results. With the development of marketing tools and new channels, businesses are increasingly moving away from mass communication and focusing on targeted communication based on their knowledge of customers and their segmentation. As a result, they are increasingly oriented towards the promotion of their products and services, in which, through various communication tools, they bring to their customers the uniqueness of their offer. Therefore, businesses are moving away from traditional media and turning to digital media and communication through them. The marketing mix is a key concept that consists of everything a business can do to influence product demand through four variables; product, price, promotion and distribution. This is not possible or feasible without quality communication, which is an integral part of marketing and one of the key tools for companies to engage with customers. For successful communication, companies turn to a targeted approach to their target market, developed on the basis of customer knowledge, their characteristics and sales. One example of a company that bases its business on the good use of these terms is Skyzone Ltd. which is presented in this paper.