Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Master's thesis Access restricted to institution's students and staff

Labor relations and human resource management in local government units through the "Zaželi" program

Ivanović, Miro

2026-07-24

Human resource management is one of the most important factors in the successful functioning of organisations, particularly in the public sector, where the quality of employees' work directly affects the quality of services provided to citizens. The …

University of Applied Sciences Baltazar Zaprešić

Digital Repository of the University of Applied Sciences Baltazar Zaprešić

javni sektor lokalna samouprava program Zaželi radni odnosi upravljanje ljudskim potencijalima public sector local self-government Zaželi programme employment relations human resource management

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Master's thesis Access restricted to all Croatian higher education institution's students and staff

"Theoretical importance of teamwork and its perception within the educational system"

Erak, Ante

2026-07-24

This paper examines teamwork as an organizational concept and investigates how employees in Croatian primary and secondary schools perceive its application in practice. The work combines three methodological components: setting up a theoretical frame…

University of Applied Sciences Baltazar Zaprešić

Digital Repository of the University of Applied Sciences Baltazar Zaprešić

profesionalna suradnja sustav obrazovanja timski rad upravljanje u obrazovanju professional collaboration educational system teamwork management in education

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"Vukovar Water Tower as a Driver of Development Driver: History, Financing, Management and Social Impacts"

Brindzej, Anela

2026-07-24

This master's thesis explores the financing model for the reconstruction of the post - war Vukovar Water Tower; how a local self-government unit, namely the City of Vukovar, heavily affected by the consequences of war and with modest budget revenues,…

University of Applied Sciences Baltazar Zaprešić

Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Domovinski rat javne financije održivost proračun Vukovarski vodotoranj Homeland War public finances sustainability budget Vukovar water tower

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Master's thesis Metadata only access

"Automated pricing and marketing management in the international market"

Jerković, Dario

2026-07-23

This final paper examines the application of automated price and marketing management in international e-Commerce business. The starting point of the paper is the fact that companies selling a large number of products across multiple markets and sale…

University of Applied Sciences Baltazar Zaprešić

Digital Repository of the University of Applied Sciences Baltazar Zaprešić

automatizacija dinamičko određivanje cijena e-Commerce KPI strojno učenje automation dynamic pricing e-Commerce KPI machine learning

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Master's thesis Access restricted to all Croatian higher education institution's students and staff

"Optimization of office operations through time management by example"

Novak, Mateja

2026-07-22

This final thesis explores the impact of time management and digital tools on the efficiency of office operations, with a specific focus on the company Vodovod grada Vukovara d.o.o. Office operations are analyzed as a fundamental support function who…

University of Applied Sciences Baltazar Zaprešić

Digital Repository of the University of Applied Sciences Baltazar Zaprešić

digitalna transformacija optimizacija produktivnost upravljanje vremenom uredsko poslovanje digital transformation optimization productivity time management office operations

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Master's thesis Access restricted to institution's students and staff

"Strategy for collecting contributions from craftsmen"

Kekić, Snježana

2026-07-15

The pension system of the Republic of Croatia is largely financed through mandatory social security contributions, making the efficient collection of contributions one of the key prerequisites for its long-term financial sustainability. Within this s…

University of Applied Sciences Baltazar Zaprešić

Digital Repository of the University of Applied Sciences Baltazar Zaprešić

doprinosi naplata doprinosa obrtnici mirovinsko osiguranje strategija naplate porezna uprava contributions collection of contributions craftsmen pension insurance collection strategy tax administration

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Master's thesis Metadata only access

Adolescents' awareness of the negative effects of digital content on cognitive abilities"

Subotić, Antoneta

2026-07-23

In an era of rapid development of information and communication technology and widespread availability of electronic media, adolescents today grow up in a digitally saturated environment in which almost every aspect of their lives - from education an…

University of Applied Sciences Baltazar Zaprešić

Digital Repository of the University of Applied Sciences Baltazar Zaprešić

adolescenti digitalni sadržaji kognitivne sposobnosti osviještenost digitalna demencija screen time koncentracija pamćenje adolescents digital content cognitive abilities awareness digital dementia screen time concentration memory

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Master's thesis Access restricted to institution's students and staff

"Secure architecture of modern Rest APIs with AI service integration in a Spring Boot environment"

Livić, Janko

2026-07-23

This master's thesis examines the secure architecture of modern REST APIs with an emphasis on the integration of artificial intelligence services within a Spring Boot environment. In the context of the rapid advancement of AI technologies and their g…

University of Applied Sciences Baltazar Zaprešić

Digital Repository of the University of Applied Sciences Baltazar Zaprešić

AI servisi integracija AI servisa JWT mikroservisi OAuth 2.0 OpenAI REST API sigurnost API-ja Spring Boot strojno učenje umjetna inteligencija AI services AI service integration JWT microservices OAuth 2.0 OpenAI REST API API security Spring Boot machine learning artificial intelligence

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Master's thesis Metadata only access

"Communicating Values: Caring for Employees as a Dimension of Organizational Identity"

Novosel, Iva

2026-07-23

In today's business environment, organizations increasingly recognize the importance of intangible elements such as organizational culture, values, and organizational identity. The communication of organizational values plays an important role in sha…

University of Applied Sciences Baltazar Zaprešić

Digital Repository of the University of Applied Sciences Baltazar Zaprešić

organizacijske vrijednosti interna komunikacija organizacijski identitet briga za zaposlenike organizational values internal communication organizational identity employee care

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Master's thesis Access restricted to all Croatian higher education institution's students and staff

"Analysis of audience perception of AI - generated visuals in marketing communication"

Smolčić, Marina

2026-07-23

Artificial intelligence is increasingly used in marketing communication, especially for generating visual content. The aim of this paper was to examine the audience's perception of AI-generated visuals and to determine their impact on content appeal,…

University of Applied Sciences Baltazar Zaprešić

Digital Repository of the University of Applied Sciences Baltazar Zaprešić

umjetna inteligencija AI-generirani vizuali marketinška komunikacija vizualni marketing namjera kupnje artificial intelligence AI-generated visuals marketing communication visual marketing purchase intent

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Digital Repository of the University of Applied Sciences Baltazar Zaprešić

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