prikaz prve stranice dokumenta Inovativni strategijski menadžment
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master's thesis
Inovativni strategijski menadžment
Specijalistički završni rad
2020. urn:nbn:hr:129:887469
Martić, Jurica
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Martić, J. (2020). Inovativni strategijski menadžment : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:887469

Martić, Jurica. "Inovativni strategijski menadžment : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:887469

Martić, Jurica. "Inovativni strategijski menadžment : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:887469

Martić, J. (2020). 'Inovativni strategijski menadžment : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 20 September 2023, https://urn.nsk.hr/urn:nbn:hr:129:887469

Martić J. Inovativni strategijski menadžment : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2023 September 20] Available at: https://urn.nsk.hr/urn:nbn:hr:129:887469

J. Martić, "Inovativni strategijski menadžment : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:887469

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Metadata
TitleInovativni strategijski menadžment : Specijalistički završni rad
Title (english)Innovative strategic management
AuthorJurica Martić
MentorDragutin Funda (mentor)
Committee memberZlatko Rešetar (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Svrha specijalističkog završnog rada jest obraditi glavne teoretske karakteristike Inovativnog strategijskog menadžmenta, te prikazati koliko menadžer pun ideja, odnosno inovativni menadžer može doprinijeti razvoju i dobrobiti poduzeća. Cilj rada je obraditi prednosti i nedostatke strategijskog i inovativnog menadžmenta putem provjerenih primjera iz prakse. Strategijski menadžment se definira kao skup ključnih odluka i taktika pomoću kojih se žele postići dugoročni ciljevi poduzeća ili organizacije. Inovatori nisu inovativni samo na radnom mjestu već i u drugim područjima svoga života, bilo to kod kuće, vikendice, na igralištu i sl. Inovativni menadžment se uvelike razlikuje od tradicionalnog. Kreativne organizacije su one koje imaju pozitivan odnos prema novome, imaju brzu i ofenzivnu reakciju prema novome i fleksibilan tip organizacije.
Abstract (english)
The purpose of the specialist thesis is to process the main theoretical characteristics of Innovative Strategic Management, and show how much a manager full of ideas, ie an innovative manager can contribute to the development and benefits of the company. The aim of this paper is to address the advantages and disadvantages of strategic and innovative management through proven examples from practice. Strategic management is defined as a set of key decisions and tactics used to achieve long-term goals of a company or organization. Innovators are not only innovative in the workplace but also in other areas of their lives, either at home, cottages, on the playground, etc. Innovative management is very different from traditional. Creative organizations are those that have a positive attitude towards the new, have a quick and offensive reaction to the new and a flexible type of organization.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:887469
Study programmeTitle: Project Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica projektnog menadžmenta (stručni/a specijalist/specijalistica projektnog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-06-03 09:43:31