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master's thesis
Strateški pristupi u kriznom menadžmentu
Specijalistički završni rad
2021. urn:nbn:hr:129:857516
Polančec, Josip
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Polančec, J. (2021). Strateški pristupi u kriznom menadžmentu : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:857516

Polančec, Josip. "Strateški pristupi u kriznom menadžmentu : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:857516

Polančec, Josip. "Strateški pristupi u kriznom menadžmentu : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:857516

Polančec, J. (2021). 'Strateški pristupi u kriznom menadžmentu : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:857516

Polančec J. Strateški pristupi u kriznom menadžmentu : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:129:857516

J. Polančec, "Strateški pristupi u kriznom menadžmentu : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:857516

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Metadata
TitleStrateški pristupi u kriznom menadžmentu : Specijalistički završni rad
Title (english)Strategic approaches in crisis management
AuthorJosip Polančec
MentorDragutin Funda (mentor)
Committee memberKarlo Jurač (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2021-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Krizni strateški menadžment zauzima značajnu ulogu u današnjem globaliziranom poslovanju tvrtki obilježenog sa čestim pojavama kriznih razdoblja. U tom pogledu, strateško pristupanje kriznom menadžmentu smatrano je investicijom, a ne troškom. Diplomski rad je usmjeren sagledavanju kriza kao stalnih pojava u današnjem poslovanju te uzrocima i simptomima krize. U početnom dijelu rada pristupa se pojmu kriznog menadžmenta kao nizu aktivnosti usmjerenih prema oporavku tvrtke i ispunjavanju strateških ciljeva. U drugom dijelu rada definiraju se pojmovi strateškog kriznog menadžmenta i raspon strateških pristupa. Također, rad se bavi pitanjem post-kriznog djelovanja i strateškog pristupa promjeni smjera poslovanja. Završni dio rada obuhvaća studije slučaja strateških pristupa tvrtki u kriznom menadžmentu. U radu se koristi deskriptivan pristup u definiranju osnovnih pojmova krize zajedno sa pojmom kriznog menadžmenta te u prikazu strateških metoda kriznog menadžmenta i promjeni smjera poslovanja. Istraživačko pitanje rada bavi se pitanjem strateškog kriznog pristupa kompanije te kako time poduzeća mogu utjecati na krizu.
Abstract (english)
Crises strategic management takes significant role in today’s globalized business marked with frequent occurrences of crises periods. In this view, strategic approach to crisis management is considerate as investment, not expense. This master’s thesis is directed toward crises as constant occurrences in today’s business, causes and symptoms of crises. First part of master’s thesis approaches the term of crises management as a set of activities with purpose of recovering companies business and fulfilling strategic goals. In second part, term strategic management is defined as well as the spectre of strategic approaches. Also, master’s thesis is dealing with question of post-crisis management and strategic approachesin changing direction of company’s business. Last part covers the case studies of strategic approaches of companies in crises management. Descriptive approach is used in defining basic terms of crisis with term of crises management, in strategic approaches in crises management and in changing direction of company’s business. Research question is dealing with question of strategic approaches of companies and what influence it has on crises.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:857516
Study programmeTitle: Project Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica projektnog menadžmenta (stručni/a specijalist/specijalistica projektnog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-06-23 12:20:49