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undergraduate thesis
Analiza marketinškog miksa – Sport Vision
Stručni završni rad
2021. urn:nbn:hr:129:456103
Gavran, Gabriela
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Gavran, G. (2021). Analiza marketinškog miksa – Sport Vision : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:456103

Gavran, Gabriela. "Analiza marketinškog miksa – Sport Vision : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:456103

Gavran, Gabriela. "Analiza marketinškog miksa – Sport Vision : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:456103

Gavran, G. (2021). 'Analiza marketinškog miksa – Sport Vision : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:456103

Gavran G. Analiza marketinškog miksa – Sport Vision : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:129:456103

G. Gavran, "Analiza marketinškog miksa – Sport Vision : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:456103

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Metadata
TitleAnaliza marketinškog miksa – Sport Vision : Stručni završni rad
Title (english)Marketing mix analysis – Sport Vision
AuthorGabriela Gavran
MentorIvana Lacković (mentor)
Committee memberAna Skledar Ćorluka (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2021-01-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom završnom radu analizirao se marketinški miks primjera iz praksa - Sport Vision. Marketingom se nastoji stvoriti vrijednost za potrošače (Kotler, 1988), a primjena marketinga je važna za svako poduzeće koje želi zadobiti povjerenje svojih kupaca. Sport Vision je fokusiran na zadovoljenje želja svojih potrošača, prateći nove trendove na tržištu. Proizvodni program je diverzificiran te je namijenjen za sve uzraste. U svom asortimanu nude više od 40 brendova sportske obuće i odjeće, vodeći računa o aktivnostima konkurencije, kako bi se razlikovali od konkurencije svojim marketinškim miksom. Posebno se može istaknuti program vjernosti kojim se omogućava kupcima dodana vrijednost (dodatne pogodnosti uz članstvo u programu vjernosti ili dodatnim popustima u prodajnim prostorima, te online na njihovoj službenoj stranici). Sport Vision je prema analiziranom marketinškom miksu primjer poduzeća koje uspješno prilagođava svoje marketinške instrumente prema potrebama svojih ciljnih skupima, što je vidljivo iz poslovanja samog poduzeća.
Abstract (english)
In this final paper, the marketing mix of examples from practice - Sport Vision was analyzed. Marketing seeks to create value for consumers (Kotler, 1988), and the aplication of marketing is important for any company that wants to gain the trust of its customers. Sport Vision is focused on satisfying the wishes of all consumers, following new market trends. The production program is diversified and is intended for all ages. In their range, they offer more than 40 brands of sports footwear and clothing, taking into account the activities of the competition, in order to differentiate themselves from the competition with their marketing mix. Particular emphasis can be placed on the loyalti program, which provides customers with added value (aditional benefits with membership in the loyalti program or additional discounts in retail space, and online their official website). According to analyzed marketing mix, Sport Vision is an example of a company that successfully adapts its marketing instruments to the needs of its target groups, which is evident from the business of the company itsel.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:456103
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-27 10:23:45