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master's thesis
Aspekti krize
Specijalistički završni rad
2021. urn:nbn:hr:129:176696
Serdar Prpić, Dubravka
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Serdar Prpić, D. (2021). Aspekti krize : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:176696

Serdar Prpić, Dubravka. "Aspekti krize : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:176696

Serdar Prpić, Dubravka. "Aspekti krize : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:176696

Serdar Prpić, D. (2021). 'Aspekti krize : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 27 February 2025, https://urn.nsk.hr/urn:nbn:hr:129:176696

Serdar Prpić D. Aspekti krize : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2025 February 27] Available at: https://urn.nsk.hr/urn:nbn:hr:129:176696

D. Serdar Prpić, "Aspekti krize : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:176696

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Metadata
TitleAspekti krize : Specijalistički završni rad
Title (english)Aspects of the crisis
AuthorDubravka Serdar Prpić
MentorDragutin Funda (mentor)
Committee memberNinoslav Gregurić-Bajza (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2021-03-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom radu istražit ćemo aspekte kriznog komuniciranja. Navesti ćemo koliko je isto važno i što je potrebno da krizno komuniciranje bude uspješno odnosno da tim za upravljanje kriznim situacijama bude adekvatan i dorastao nastaloj kriznoj situaciji. Sudionici kriznog komuniciranja su oni koji su u stvarnom doticaju s nastalom krizom, pa i njihovi poslovni konkurenti, ali i mediji koji u takvu kriznu situaciju uključuju i javnost. Kao primjere navesti ćemo krizu koja pogađa poduzeće, krizu... More u državi, pa i krizu u svijetu. Za sve nastale krize, izuzetno je bitan medijski aspekt, obzirom da je isti u mogućnosti svaku krizu produbiti. Medijski aspekt je i u mogućnosti izvući ono najbolje iz krize i isto tako dovesti do toga da nastala kriza još više razvije i na neki način proslavi one koji su njome pogođeni. Svaka kriza ostavlja učinke, isti mogu biti kako pozitivni, tako i negativni. Takvi učinci dovode do raspada čitavog krizom pogođenog sustava. Zbog gore navedenog, izuzetno je važno da svaka organizacija ima krizni menadžment. U današnje vrijeme kriza je nešto što se može desiti svakoj organizaciji ili sustavu u svakom trenutku, neovisno o tome kakvo je njihovo dosadašnje poslovanje, te može ostaviti velike, trajne i nepopravljive posljedice. Less
Abstract (english)
In this study, we will look at the aspects of crisis communication, how important it is and what is needed for crisis communication to be successful, ie for the crisis management team to be adequate and up to the crisis situation. Participants in crisis communication are those who are in real contact with the crisis, as well as their business competitors, but also the media who include the public in such a crisis situation. Examples are the crisis that affects the company, the crisis in... More the country, and even the crisis in the world. For all emerging crises, the media aspect is extremely important, as it is able to deepen each crisis, as well as get the best out of it and lead to the crisis to further improve and in some way celebrate those affected by it. Every crisis leaves effects, the same can be both positive and negative that lead to the collapse of the entire crisis-affected system. Because of the above, it is extremely important that every organization has crisis management, given that nowadays a crisis is something that can happen to any organization or system at any time, no matter what their business is and leave large and lasting, irreparable consequences. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:176696
Study programmeTitle: Public sector Management - Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica javnog sektora (stručni specijalist / stručna specijalistica javnog sektora)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-08 09:18:25
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