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undergraduate thesis
Troškovi proizvoda - serumska emulzija
Stručni završni rad
2019. urn:nbn:hr:129:139907
Morić, Ivana
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Morić, I. (2019). Troškovi proizvoda - serumska emulzija : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:139907

Morić, Ivana. "Troškovi proizvoda - serumska emulzija : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:139907

Morić, Ivana. "Troškovi proizvoda - serumska emulzija : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:139907

Morić, I. (2019). 'Troškovi proizvoda - serumska emulzija : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:139907

Morić I. Troškovi proizvoda - serumska emulzija : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:129:139907

I. Morić, "Troškovi proizvoda - serumska emulzija : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:139907

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Metadata
TitleTroškovi proizvoda - serumska emulzija : Stručni završni rad
Title (english)Product costs - serum emulsion
AuthorIvana Morić
MentorZlatko Rešetar (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-11-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Microeconomics
Abstract
Inovacije ponajprije se odnose na nove proizvode i usluge. Uvođenje novih proizvoda ima veliku stratešku ulogu u pozicioniranju poduzeća na tržištu. Sami razvoj novog proizvoda je opsežan proces koji čini konkurentsku prednost poduzeća. Uvođenje novog proizvoda podrazumijeva i troškove koji nastaju tim putem. Kako bi se razumjela koncepcija troškova polazi se od teorijskog poimanja troškova i podjele da bi se zaključno dobiti troškovi uvođenja serumske emulzije za lice. Serumska emulzija za lice je proizvod koji je prilagođen svim tipovima kože, osobito problematičnoj koži i koži sklonoj alergijama. Danas se na tržištu nudi veliki broj različitih kozmetičkih preparata, no odnos cijene i kvalitete je često nerealan. Stoga je poduzeće Ivana odlučilo proizvesti preparat koji bi odgovarao svima, a ponajviše pomogao u rješavanju problema.
Abstract (english)
Innovation is primarily about new products and services. The introduction of new products plays a major strategic role in positioning companies in the market. The development of a new product is an extensive process that makes a competitive advantage for the company. Introducing a new product also entails the costs incurred that way. To understand the concept of cost, one starts from a theoretical understanding of cost and division to conclude the costs of introducing a serum emulsion for the face. Serum face emulsion is a product that is adapted to all skin types, especially problematic and allergy prone skin. There are many different cosmetic products on the market today, but the price / quality ratio is often unrealistic. Therefore, the company Ivana decided to produce a preparation that would suit everyone, and most of all helped to solve the problem.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:139907
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-05 09:55:30